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The Number One Quality of Leadership: Formula for Human Potential – Brian Tracy



Here’s what I learned about attitude.
Formula for Human Potential – Brian Tracy
  • IA =    In Born Attributes: Quality, personality, intelligence, temperament that we are born with.
  • AA=    Acquired Attributes: Our learning, our experience, our education, our wisdom, our synthesis of knowledge
  • A =     Attitude
Formula:   IA [In Born Attributes] + AA [Acquired Attributes] X A [Attitude] = Human Potential
In born attributes are fixed. Acquired Attributes take time to change. Of the three, attitude is the only one that can be multiplied without limit. To the degree to which we have positive or negative attitude it either releases or inhibits the release of our complete human potential.
Survey of Harvard University graduates discovered 85% of all subsequent achievement in life after students left was because of attitude. Only 15% would be because of grades, fraternities, background, and family.
85% of our success in life is determined by our attitude.
Interview of 1200 top executives – 94% said their attitude was the sole or key ingredient in their success.
Our attitude is mirrored back to us by the world. The world and people we deal with just tend to reflect our own attitude back to us.
  •         If we expect our outcomes to be positive our attitude will be good.
  •         If we expect our outcomes to be negative our attitude will be poor.
Whether based on true or false information what we expect determines our attitude.
One of the most outwardly identifiable characteristics of a winning human being is an attitude of positive self-expectancy. The belief or feeling that something GOOD is about to happen.
Where do our expectations come from? Belief about ourselves and reality. These form our self concept.
Our self concept is the single most important predictor of our performance and effectiveness in every area of our life. We always act in a manner consistent with our self-concept. We are in a one to one relationship between our level of human potential and our self concept.
Therefore the most powerful affirmation you can use is: “I LIKE MYSELF!”
It’s like putting a flame to the ball of a mercury thermometer – every time you say “I LIKE MYSELF!” your self-esteem raises commensurately. 
"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
- Lou Holtz
Do you like yourself? When was the last time you acknowledged that? Do you make it a practice to say affirmations, and do you allow yourself to admit that you like yourself?   It may seem like the ultimate arrogance to look at yourself in the mirror and say, “I LIKE MYSELF.”   Yet think of doing the reverse and what it would do to you. I’m not suggesting you become arrogant or conceited. In fact those people are the most insecure. The person who has high self-esteem, confidence and enthusiasm and genuinely likes himself rarely if ever gives off the appearance of arrogance. This person is so well centered that they easily focus on others. They make who they’re with the center of attention, asking questions, showering them with their interest by listening attentively, and in doing so earning their trust and respect. Isn’t that the type of person you would trust to be your leader?


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