Positioning Systems - Small Business Coaching

 

 

Blog Archives

December 2007

Growth Summit - Emergence At Work Steven Berlin Johnson

Steven Johnson is the author of Emergence, The Connected Lives of Ants, Brains, Cities and Software. Most great ideas he noted arrive in the form of hunches, unfortunately in most organizations the freedom to follow these hunches is not readily granted. What he offered was a series of examples to... More > >

Posted: Monday December 31st, 2007   Updated: 1/10/2008

Growth Summit cont. – Persuasion Principle #6 Liking

Which do you feel is more important, for you to be liked or for you to like the person you are trying to sell? You may disagree with this next statement, but if you think about it I believe you will discover it is true. Praise is the only information accepted and valued as much as when it is true... More > >

Posted: Saturday December 8th, 2007   Updated: 1/10/2008

Growth Summit cont. – Persuasion Principle #5 Consensus – Social Proof

If you’ve stayed over night at a hotel recently most likely you’ve seen the signs that ask you to reuse towels. If you wonder how effective it is to provide proof that others are following what you are requesting you’ll find Dr. Cialdini’s recent work at hotels in the Phoenix area interesting.  ... More > >

Posted: Saturday December 1st, 2007   Updated: 5/7/2010