Positioning Systems - Small Business Coaching

 

 

Blog Archives

November 2007

Growth Summit cont. – Persuasion Principle #4 Consistency

Is your business reliant on the commitment that customers and prospects make to you? Do your customers and prospects make appointments and/or reservations and then too often fail to live up to their end of the agreement?... More > >

Posted: Saturday November 24th, 2007

Growth Summit cont. – Persuasion Principle #3 Authority

How do you establish credibility in a short period of time? To be seen as an expert you must show knowledge and be trustworthy. To build these takes time however. For Principle #3 Robert Cialdini suggests we learn from the experts – mass advertisers. They have 15 to 60 seconds to gain credibility... More > >

Posted: Saturday November 17th, 2007

Growth Summit cont. – Persuasion Principle #2 Scarcity

You run an ad for your business anticipating generating a vast number of leads. The results are disappointing. You review your ad and feel it’s got everything your customer is looking for, but for some reason it’s not working. ... More > >

Posted: Thursday November 15th, 2007   Updated: 11/24/2007

Growth Summit – Dr. Robert B. Cialdini – Persuasion Principles

You’ve just had a delicious meal at a fine restaurant, your waiter or waitress approaches to present you with the bill. What can he or she do to significantly increase the tip you will give them?
 
This was one of the questions Dr. Robert B. Cialdini posed to his audience at the Gazelles... More > >

Posted: Tuesday November 13th, 2007

Growth Summit - Inside Advantage

Just short of two weeks ago I had the great fortune to attend the Gazelle's sponsored Fortune Small Business Magazine Growth Summit in Las Vegas. It was an opportunity for Gazelles Coaches to get together, share best practices and learn of the new developments in coaching our clients. The... More > >

Posted: Saturday November 10th, 2007   Updated: 11/12/2007

Welcome - Was Michael Gerber Wrong?

First welcome to our first blog! I plan to update this at least once a week if not more with insights on business development, particularly as they relate to Michael Gerber’s E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It. I would appreciate your insights from a... More > >

Posted: Monday November 5th, 2007   Updated: 11/12/2007